Don’t mention Barton

This story was first published in HH 326 on 17 July 2017.

Now here’s a strange thing. The first houses being built in @BartonPark_ are being marketed under the name “Mosaics Oxford”. The marketing campaign has emerged on twitter as @Mosaics_Oxford and they have a website which was first registered in April last year —  The copyright tag on the website shows that Mosaics is another face of the builders of Phase 1, Hill. Mosaics Oxford is, they claim, a “vibrant new community”, “nestled next to Oxford’s bustling city centre”. Devoted readers will recall that an important selling point of Barton Park was how the new development would integrate with existing Barton to their mutual benefit. Strange then that the word ‘Barton’ (with or without the ‘Park’) doesn’t appear anywhere in Mosaics’ sales pitch. The street address of the marketing office (or ‘suite’, as they prefer to style it) is just a postcode which places it in St Aldates.